tesco
-
Tesco Clubcard: #customerloyalty is dead! It’s all about membership! #clubcard #tesco #loyalty #data #datamining #algorithms
(First things first, four months since my last post…. apologies, just a lot of things going on.) The “rona” has done a lot of things to retail, it’s also done an awful lot of things to the economy. The UK furlough scheme reduced incomes and made customers very very very price sensitive. And today is…
-
Bootstrap Diaries: Knowledge is cheap.
Very cheap in fact. Obviously there’s the Google/Bing/(Name your other favourite search engine here). When it comes to knowledge for Datasentiment I had a bit of a head start from 2002 when I worked for a data mining company. I learned an awful lo…
-
Loyalty Card Data – Perhaps the true cloud battleground.
In 2004 I worked on a project with a company called Rippledown Solutions, later their app became System42 then it got totally rebranded into Erudine. One of their demo pitches was loyalty card data and it’s something I’ve been fascinated with ever…