Category: Retail and Loyalty
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Tesco Clubcard: #customerloyalty is dead! It’s all about membership! #clubcard #tesco #loyalty #data #datamining #algorithms
(First things first, four months since my last post…. apologies, just a lot of things going on.) The “rona” has done a lot of things to retail, it’s also done an awful lot of things to the economy. The UK furlough scheme reduced incomes and made customers very very very price sensitive. And today is…
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Customer Loyalty – Starting a stampercard: Part 1. #customerloyalty #stampcard #coffee #tea #loyalty #retail #cafe #restaurants
Sometimes the simplest solutions work the best and the stamp card is the easiest way to establish a form of repeat business. The idea is simple, have a card with spaces for nine or ten transactions, where stamps or a pen signature can be applied. Once the card is complete the customer then receives a…
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Three Things Retailers Can Do Right Now – #COVID-19 #retail #ecommerce #startups #fashion #restaurants #fastfood #bricksandmortar
Retailers are feeling the impact of COVID-19 as the landscape of how people move, interact and generally get on with day-to-day life. The ones I’ve been talking to have seen drastic falls in footfall and takings. As you can assume, they are naturally worried. For the first time ever I managed to enter and exit…
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Influencers and Hotels: A system to measure the effectiveness…. #influencers @funforlouis #youtube #marketing #instagram
Remember the old data science T-shirt? “In God we trust. All others must bring data.” It’s all about measurement Measurement is always important, especially for brands, without it you can’t measure return on investment. A lot of marketing campaigns are like that, just throw it out there and hope that someone clicks on the link…
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The Fact Your #Data is Being Used Should Be a Surprise to No-one
It’s been an interesting weekend for my field of work. Especially in an industry where I do stuff with data…. Ellie Mae O’Hagen wrote a piece called “No one can pretend Facebook is harmless fun anymore” and it’s not a bad overview of where things are. The last line says it all: “…because people with…
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Time Critical Offers 101: Watch @garyvee #smartretail
A short post but an important one. It’s one of the most interesting plays I’ve seen to push a time critical offer. And it’s an interesting one to break down a little bit. So, in the great Gary Vaynerchuk tradition let’s get micro on this a little bit. Buy My Stuff, In Exchange I’ll Give…
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Saving the Stylist Time. Dappad is ripe for machine learning: @dappad_official #dragonsden #toukertime
It’s not often I watch Dragon’s Den and get a little bit exited. Okay I kind of knew that investment wouldn’t be on the table but the opportunity is. What concerned me was that it’s Erika’s gig, she is the stylist, the brand and that brings it’s own problems as growth happens. Time is the…
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Speaking at Smart Retail – #retail #customerloyalty #data #coupons #vouchers
The SmartRetail Conference is taking place on Thursday 28th in the Culloden, Belfast. I was asked to talk about customer loyalty and my experiences with loyalty based discounting, something I covered with uVoucher. So, day off booked. Slides are done. And yes, I will talk Tesco Clubcard and the supply chain wonders of the…
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Loyalty as currency: #blockchain meets @taylorswift13 meets @BurgerKing #loyalty
Loyalty is really about customer control. It’s about crafting, controlling and defining the conversation. The most control of customer loyalty the customer actually has is by leaving and going to another brand. Loyalty plus Currency is about controlling the customer conversation, not just about whether you can interact in certain ways with the brand but…
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It Does Not Take A Ton of #AI or #MachineLearning to make #customers delighted. #delight101
Reality Check, Your Customers Probably Don’t Care About AI Can we just be honest a second, most AI or Machine Learning tools are going to be overkill for most small business. The amount of marketing saying that it’s going to increase ROI and all that, well it’s starting to sound as snake oil as the…
It's All A Bet - MLOps, DevOps, AI and Synthetic Data Design 