customerloyalty
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Tesco Clubcard: #customerloyalty is dead! It’s all about membership! #clubcard #tesco #loyalty #data #datamining #algorithms
(First things first, four months since my last post…. apologies, just a lot of things going on.) The “rona” has done a lot of things to retail, it’s also done an awful lot of things to the economy. The UK furlough scheme reduced incomes and made customers very very very price sensitive. And today is…
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Be disruptive but try not be the man in the middle.
In 2004/2005 I had a startup called “Aerleasing”. The best way to describe it is eBay for commercial aviation. It was a platform for bidding on leases and sales on aircraft and engines. Easy… surely? The industry loved this little upstart from t…
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The JFDI Chronicles – My little black book.
I suppose everyone has “a book”, it might be a journal or a word document. It’s the place where everything goes into. For me I have an A4 sketch book, it’s coffee stained and a bit bashed around the edges, not great to look at it but it contains e…
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Delivering Happiness – Tony Hsieh @ Google
The culture in a company is everything and good customer loyalty starts with great employee loyalty. Zappos has been on my radar for a while and though I don’t know much about them (apart from shoes and Amazon’s acquisition) Tony Hsieh is now high…