Category: Advertising
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Tesco Clubcard: #customerloyalty is dead! It’s all about membership! #clubcard #tesco #loyalty #data #datamining #algorithms
(First things first, four months since my last post…. apologies, just a lot of things going on.) The “rona” has done a lot of things to retail, it’s also done an awful lot of things to the economy. The UK furlough scheme reduced incomes and made customers very very very price sensitive. And today is…
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Customer Loyalty – Starting a stampercard: Part 1. #customerloyalty #stampcard #coffee #tea #loyalty #retail #cafe #restaurants
Sometimes the simplest solutions work the best and the stamp card is the easiest way to establish a form of repeat business. The idea is simple, have a card with spaces for nine or ten transactions, where stamps or a pen signature can be applied. Once the card is complete the customer then receives a…
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Three Things Retailers Can Do Right Now – #COVID-19 #retail #ecommerce #startups #fashion #restaurants #fastfood #bricksandmortar
Retailers are feeling the impact of COVID-19 as the landscape of how people move, interact and generally get on with day-to-day life. The ones I’ve been talking to have seen drastic falls in footfall and takings. As you can assume, they are naturally worried. For the first time ever I managed to enter and exit…
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Influencers and Hotels: A system to measure the effectiveness…. #influencers @funforlouis #youtube #marketing #instagram
Remember the old data science T-shirt? “In God we trust. All others must bring data.” It’s all about measurement Measurement is always important, especially for brands, without it you can’t measure return on investment. A lot of marketing campaigns are like that, just throw it out there and hope that someone clicks on the link…
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Reverse Engineering the Nonsense. #marketing #coco #eureka
THERE’S A DUDE VACUUMING THE STREET FOR COCO TO WALK ON! OMG! It looks daft doesn’t it…..it’s either bats**t loonball or someone has just done their job very well indeed…. personally I think it’s marketing genius. This is how I imagine the phone call went….. [Eureka] – “Hi, is that Coco? It’s marketing dude at…
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Time Critical Offers 101: Watch @garyvee #smartretail
A short post but an important one. It’s one of the most interesting plays I’ve seen to push a time critical offer. And it’s an interesting one to break down a little bit. So, in the great Gary Vaynerchuk tradition let’s get micro on this a little bit. Buy My Stuff, In Exchange I’ll Give…
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New Look vs Zara – They don’t compare. #smartretail #data
So I had a lot of fun talking loyalty, data and vouchers and generally dissing social media at Smart Retail last week. And while I enjoyed Adoreboard’s presentation I can stay silent no more, there’s one part I don’t agree with and it’s all to do with that slide on fashion retail. The original blog…
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Speaking at Smart Retail – #retail #customerloyalty #data #coupons #vouchers
The SmartRetail Conference is taking place on Thursday 28th in the Culloden, Belfast. I was asked to talk about customer loyalty and my experiences with loyalty based discounting, something I covered with uVoucher. So, day off booked. Slides are done. And yes, I will talk Tesco Clubcard and the supply chain wonders of the…
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It Does Not Take A Ton of #AI or #MachineLearning to make #customers delighted. #delight101
Reality Check, Your Customers Probably Don’t Care About AI Can we just be honest a second, most AI or Machine Learning tools are going to be overkill for most small business. The amount of marketing saying that it’s going to increase ROI and all that, well it’s starting to sound as snake oil as the…
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WhatsApp, encrypted messages don’t matter, your number does.
I’m always bemused when users read tech press comments, company gets acquired and the ringing message in the piece is, “this acquisition won’t change the way users interact with our product”. Of course it will….. Facebook acquires Instagram, rapid user growth, it made sense. Facebook acquires WhatsApp, okay wasn’t expecting that one (and certainly not…
It's All A Bet - MLOps, DevOps, AI and Synthetic Data Design 