Let’s consider this really quickly…..
I respect this sort of thing being tweeted by @naomhs, on the whole it’s actually a good piece on taking the social media advantage, increasing eyeballs and digital engagement. That’s fine.
Anything with a percentage sign is like catnip to me though, especially when it’s about growth. In fact any press release where an organisation claims to have n% growth gets my attention because I’m always looking for two things, a starting number and an ending number.
Clicks last month = 10
Clicks this month = 100
Growth is ((this month – last month) / last month) * 100.
So ((100 -10) / 10) * 100 = 900% = DRAFT A PRESS RELEASE!
Even if last months figure was 1 and this month is 10, it’s still a 900% growth rate! DRAFT ANOTHER PRESS RELEASE WITH KITTENS THIS TIME!
2 responses to “Myth Busting Growth Figures….”
What the hell is “Digital Consumption”? If that’s me looking for the original “teach the world to sing” video on YT, then why would anyone be shocked, let alone impressed?
I’m sure “Digital Consumption” is a marketing thing. All that dark arts stuff I know little about 🙂