There is no such thing as the “second screen”…..

tv 1950 family


….. only the screen you’ve got eyes focused on. No longer concentrate on one platform, you concentrate on them all.

The application, mobile app, website or otherwise only acts as a conduit the data you have available. So if you can push that data out to all platforms then you do it. We’ve placed far too much emphasis on mobile when we should be placing emphasis on where the eyeballs go. Because a platform is created doesn’t me that everyone will use it. The notion of “build it and they will come” is an online falsehood.

Ultimately your company value is your data. the target platforms boils down to where they eyeballs are.


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