This is not just a retail thing, neither is it a government thing. It’s not an elearning, social media or other flight of fancy that’s happening right now.
If household budgets are squeezed lower your price a little. If there’s a huge shift from your traditional sales channels to other channels then investigate them and look at this risk to you. If you feel a thing in your gut that the landscape is going to change then keep an eye on it.

Survival of civilisations, retailers, startups, individuals was all based on our ability to sense, process and act on change.
This is not new, it’s been going on for years. The thing that killed civilisations, retailers, startups and individuals was the refusal to accept that change was happening around them.