Groupon: Who knew that so many people liked cupcakes?

I haven’t read one of these stories in a while….. but Mashable have posted a story about a London based cupcake business that once again underestimated capacity planning and the Groupon spike.

Cupcakes-16291

To any business….

  • Think best case (low sales volume via Groupon)
  • Think worst case (high sales volume via Groupon)
  • Think ohmigod I’m gonna have to hire temp staff (wave goodbye to the bottom line)

Shall we have a sweepstakes on when these stories will stop?

BBC Link to story

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